IcyZ Energy Mockups

This project explores how visual identity translates into a physical product. Every detail was designed to control perception and brand recall.

The goal was to create a bold and recognizable energy drink concept that stands out instantly. Through multiple logo variations, color testing, and packaging iterations, the final mockup balances minimalism with power.

The use of contrast (light blue, black, and orange) reinforces energy, movement, and visibility. Typography and composition were refined to maintain consistency across the entire design.